Tuesday, April 12, 2016

Strategy for Promoting Books in a Series #IndieAuthors #Marketing

As an Indie author, I appreciate free promotion. But, how well does it work? 
I summarize a strategy for a standalone novel in this previous post: http://auroraspringer.blogspot.com/2015/10/can-free-promotions-help-indie-authors.html

This month, I tested a strategy for promoting the three books in my Grand Master’s Trilogy. Using free sites only, I promoted Book 2 FREE from April 1-5th with Book 1 set at 99c.  

Grand Master’s Pawn: http://www.amazon.com/dp/B00TP1N5PM
Grand Master’s Game: http://www.amazon.com/dp/B0104OFJJ8
Grand Master’s Mate: http://www.amazon.com/dp/B018EHAA7S

Listed on the Following Sites
bookhearts.com  for 4/1/16
Bookhippo (unlikely since only 1 review in UK)
Bookzio (tried)
Patty Jansen’s Promo (Science Fiction, Fantasy & Horror) for April 2-3 (pattyjansen.com/promo)

Book 2, Grand Master’s Game, hit top ranks of #2 FREE in First Contact and Space Exploration subcategories on Amazon at different times on the second day of the promotion. 
Amazon Best Sellers Rank: #502 Free in Kindle Store (See Top 100 Free in Kindle Store)
Amazon Best Sellers Rank: #452 Free in Kindle Store (See Top 100 Free in Kindle Store)
It reached the Amazon Best Sellers Rank of #388 Free in Kindle Store.
Amazon Best Sellers Rank: #388 Free in Kindle Store (See Top 100 Free in Kindle Store)
Book 1 Grand Master’s Pawn (99c) showed the best rankings of:
Amazon Best Sellers Rank: #14,630 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Here are the results:
Sales over April 1-5th
Book 2: A total of 1796 FREE copies given away.
Book 1: 47 sold at $0.99
Book 3: 8 sold at $2.99
Profit (All ROI) = $31 plus KU reads and continued sales over the next few days

Would I do it again? Yes! This free promotion worked better than the paid one I ran in earlier this year and the books achieved temporary prominence after weeks of little action

The boost is temporary.
Discounting to 99c helps to track the results and brings in more readers. 
What strategy works for you?  

Secret Weapons
I acknowledge help with tweets and retweets from the members of the eNovelAuthorsatWork group. 
and also cross-promotion by authors in Patty Jansen's Promo


  1. Aurora! Wow. You ran a fab multi-book campaign. Excellent finish. Your results put paid to a whole raft of indie authors who yelp about being unable to afford promotion. I've long said, small campaigns work. You nailed it.

    Jackie Weger
    No Perfect Secret

    1. Thank you! Although it is becoming more difficult with all the competition for ebooks.

  2. How I long for the old days when you could do a free promotion and when it ended, the rank you had attained carried over to the paid rank. Alas!

  3. Thanks Aurora for sharing your experience!
    How can one find the Twitter handler of eNovel Author at Work? Did you email them first?

    1. You have to apply to join the group. It is selective for Indie Authors.