As an Indie author, I appreciate free promotion. But, how well does it work?
I summarize a strategy for a standalone novel in this previous post: http://auroraspringer.blogspot.com/2015/10/can-free-promotions-help-indie-authors.html
This month, I tested a strategy for promoting the three books in my Grand Master’s Trilogy. Using free sites only, I promoted Book 2 FREE from April 1-5th with Book 1 set at 99c.
Grand Master’s Pawn: http://www.amazon.com/dp/B00TP1N5PM
Grand Master’s Game: http://www.amazon.com/dp/B0104OFJJ8
Grand Master’s Mate: http://www.amazon.com/dp/B018EHAA7S
Listed on the Following Sites
bookhearts.com for 4/1/16
Bookhippo (unlikely since only 1 review in UK)
Patty Jansen’s Promo (Science Fiction, Fantasy & Horror) for April 2-3 (pattyjansen.com/promo)
Book 2, Grand Master’s Game, hit top ranks of #2 FREE in First Contact and Space Exploration subcategories on Amazon at different times on the second day of the promotion.
Amazon Best Sellers Rank: #502 Free in Kindle Store (See Top 100 Free in Kindle Store)
- #2 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Space Exploration
- #3 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > First Contact
- #3 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Superhero
Amazon Best Sellers Rank: #452 Free in Kindle Store (See Top 100 Free in Kindle Store)
It reached the Amazon Best Sellers Rank of #388 Free in Kindle Store.
Amazon Best Sellers Rank: #388 Free in Kindle Store (See Top 100 Free in Kindle Store)
Book 1 Grand Master’s Pawn (99c) showed the best rankings of:
Amazon Best Sellers Rank: #14,630 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #101 in Books > Science Fiction & Fantasy > Fantasy > Superheroes
- #103 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Superhero
- #149 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > First Contact
Here are the results:
Sales over April 1-5th
Book 2: A total of 1796 FREE copies given away.
Book 1: 47 sold at $0.99
Book 3: 8 sold at $2.99
Profit (All ROI) = $31 plus KU reads and continued sales over the next few days
Would I do it again? Yes! This free promotion worked better than the paid one I ran in earlier this year and the books achieved temporary prominence after weeks of little action.
The boost is temporary.
Discounting to 99c helps to track the results and brings in more readers.
What strategy works for you?
I acknowledge help with tweets and retweets from the members of the eNovelAuthorsatWork group.
and also cross-promotion by authors in Patty Jansen's Promo.
Aurora! Wow. You ran a fab multi-book campaign. Excellent finish. Your results put paid to a whole raft of indie authors who yelp about being unable to afford promotion. I've long said, small campaigns work. You nailed it.ReplyDelete
No Perfect Secret
Thank you! Although it is becoming more difficult with all the competition for ebooks.Delete
How I long for the old days when you could do a free promotion and when it ended, the rank you had attained carried over to the paid rank. Alas!ReplyDelete
Yes. We have to try new approaches.Delete
Thanks for sharing!ReplyDelete
Thanks Aurora for sharing your experience!ReplyDelete
How can one find the Twitter handler of eNovel Author at Work? Did you email them first?
You have to apply to join the group. It is selective for Indie Authors.Delete