Summary: My international Bookbub was a success. It
paid for itself and generated sales for another month. It generated new sales
on non-Amazon retailers, and new reviews. I’ll try again in a few months for a
worldwide BookBub.
Background
BookBub
accepted my Boxset, Grand Master’s Trilogy, Book 1-3, for a 99c international
promotion on December 27, 2017. This boxset was published January 2, 2017, and
submitted to BookBub about once a month (15 times) until it was accepted in
November. The boxset had 2 reviews.
Grand
Master’s Trilogy is Sci-Fi Fantasy and Romance. I tried submitting in different
categories, and the book was accepted in Fantasy.
My Strategy
The
Trilogy is part of a 4-book series with a short prequel. I kept book 4 at
$3.99, and the prequel at 99c.
My goals
were: 1) to introduce readers to this series, which I plan to expand; and 2)
add readers in other countries and sales at non-amazon retailers.
BookBub Feature Date: December 27, 2017
Final Cost: $174.00
Selected Regions: UK, CA, IN, AU
Selected Category: Fantasy
Subscribers: 450,000
Average Sales: 420 (estimated)
Results
I set the boxset to 99c a couple of weeks
early as a precaution.
Other promotions: My newsletter on Dec 14
and 26, and Patty Jansen’s cross promotion (pattyjansen.com/promo) on 26th.
Total
sales Dec 14-26:
31 on Amazon + 14 at other retailers. Also 1 prequel + 6 of Book 4. Estimated
royalties of $35
Total
sales Dec 27-31:
324 on Amazon + 219 at other retailers. Also 5 prequel + 4 of Book 3. Estimated
royalties of $254 (repaid cost of BookBub feature)
Amazon Ranking rose to #2 in Canada and #3
in Australia for Romance/Science fiction
Total
sales in January: 290
Trilogy on Amazon + 43 at other retailers, mostly Kobo.
Also 7 sales of Book 4. Estimated royalties
of $138
Comments
My boxset had more sales than the BookBub
estimate - 543 over 2 days, and an additional 333 over the next month.
I gained 3 new reviews on Amazon and Kobo.
My estimated royalties of $392 paid for the promotion.
The tail lasted through January. In February I set the book back to full price. I saw the
longest tail on Amazon Canada and Kobo. Apple, however, showed more sales of my
other books.
I was disappointed that few people bought
the fourth book in the series or the prequel, although it may take time for
people to read the trilogy.
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