I used a two part strategy to promote The Lady is Blue – FREE June 3-5th followed by 99c June 6-10th
The Lady is Blue is Book 1 of my science fiction romance series, Atrapako on Eden.
This series has only two books at present. Dragons of Vkani is Book 2 and was set at 99c to encourage sales during the promotion of FREE Book 1.
Sites for FREE Promotion (June 3-5th)
Patty’s Promo www.pattyjansen.com/promo June 4-5th
http://bookloversheaven.com/author-information-form/ tried for 3rd or 5th
Sites for 99c Promotion (June 6-10th)
http://www.peoplereads.com/list-your-ebook (>10 reviews) tried
eBooksHabit.com June 8th
bookscream.com for 9th
Caveat: I do not know if the book appeared on several of these sites. I used free options in all cases.
Best Free (June 5th)
Amazon Best Sellers Rank: #400 Free in Kindle Store (See Top 100 Free in Kindle Store)
Best Paid (June 6th)
Amazon Best Sellers Rank: #33,090 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
· #260 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Science Fiction > Alien Invasion
Brutally Honest Results of Promotion
Total of 704 free copies.
Book 1: 13 sold by June 14th (most at 99c)
Book 2: 4 sold by June 14th (all at 99c special price)
Also about 6000 KU reads.
Total income ~$30
Not spectacular, but the promotion kickstarted the book sales for about a week after it was free and the KU reads continued for a couple of weeks.
Patty Jansen's promo of Science Fiction & Fantasy eBooks works well, with cross-promotion by contributing authors (100-150!).
The two-part promotion of Free eBook followed by 99c sale helps bring in sales.
Apparently I need to run promotions about every two weeks for my books. As far as I can tell, sales are worse than a year ago, presumably due to the large volume of competing books.
Having books in a series helps in the sense that you need only promote Book 1, or else you can run Book 2 free and Book 1 at 99c.
Also, I need to publish more books. New releases are good for sales.